Amazon managed to parlay the tremendous success and brand recognition of its Kindle e-readers along with a custom forked version of the Android operating system to hit a home run with the Kindle Fire tablet. With a tablet ecosystem that is seamlessly entwined with your Amazon identity, though, securing the device is imperative.

The Kindle Fire is primarily a consumer gadget. Although many naysayers have claimed that the iPad is a consumer toy, history and reality have proven that untrue. However, it is hard to argue that Amazon’s focus is consumers—and providing a platform for promoting and distributing Amazon content.