RIM stock plummeted 18 percent following quarterly financial results where RIM disclosed that it will not make its earnings goals for the year and plans to start cutting jobs. Even with two CEOs guiding the ship, it seems that RIM is in a head-on collision with an iceberg, and the ship is going down.

RIM has made the same sort of mistakes that behemoth organizations with virtual monopolies often make–it assumed that smaller rivals posed no threat, and failed to innovate or compete until it was too late. The BlackBerry brand has been stale for some time.