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Apple Retools iAd, But Is it Enough?

Apple’s mobile ad platform, iAd, has been faltering, and losing market share. Apple is introducing some changes designed to make iAd more competitive, and regain some momentum, but it might not be enough.

Apple has a lucrative and valuable mobile audience with its strong position in the smartphone market with the iPhone, and virtual monopoly of tablets with the iPad. The dominance of iOS as a mobile platform gives Apple some leverage in mobile advertising.





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