BlackBerry is an iconic brand. Unfortunately on its current trajectory BlackBerry is going to be an extinct brand in the not too distant future. RIM has a solid foundation, and it can still be salvaged, but RIM needs to stop throwing stuff at the wall just to see what sticks.

A Wall Street Journal report states that RIM is considering “all opportunities” to turn things around and steady its plummeting market share. Instead of pursuing every possibility simultaneously, RIM should scale back and follow this simple three step process to get things back on track: