MobileIron announced two new additions to its suite of mobile device management (MDM) and mobile application management (MAM) products on Tuesday: AppConnect and AppTunnel.

The offerings reflect the manner in which IT priorities have evolved as the BYOD phenomenon has accelerated and matured. Early MDM trends focused on securing the device itself, but because a single phone or tablet is of relatively little value from an enterprise perspective, the emphasis has shifted to securing the data. This goal can be a delicate balance, however. Because so many workplace devices are owned by employees, IT needs to be wary of the way corporate content is accessed and handled. Then again, because the devices are not owned by the business, IT also needs to be mindful of privacy.

MobileIron’s new products attempt to navigate this difficulty by separating business apps from personal content, an approach that bars company information from being moved into an unauthorized app while also giving IT control over the sanctioned ones. Savid Technologies CEO Mike Davis has previously told InformationWeek that such a separation represents the “holy grail” of mobile device security, so if businesses take to MobileIron’s approach, the company could have a hit.
Network Computing