Between email, Web pages, books and other texts, we each read thousands of words a day. A company called Spritz has spent the last few years in stealth mode, developing a technology to help us read even more, in less time.

Spritz—which is both the name of the technology and the verb for using it—streams text on your screen one word at a time, which, the company claims, allows your brain to comprehend it much more quickly and easily. Their trademarked tagline is “Reading Reimagined,” and after playing with the technology a bit I have to agree.