A few months ago Facebook rolled out a new feature called Interest Lists. On top of enabling users to follow specific topics on Facebook, Interest Lists also provide you with a means of promoting yourself and driving traffic to your own Facebook page or profile.

The basic concept of the Interest List is similar to creating lists in Twitter, or Circles in Google+. You can organize related profiles and pages together in an Interest List. Sure, you can also simply friend, or subscribe to each of the pages and profiles from the list individually, but the Interest List has two advantages over that system.