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A Business-Centric Approach to Searching the Web

With millions upon millions upon millions of sites to choose from, it can sometimes be difficult to find relevant results when searching the Web. Factiva, a search engine from Dow Jones focuses on business, and attempts to make business search more productive by weeding out irrelevant consumer sites.

Web search is engrained in the social consciousness at this point. The word “Google” is recognized by the Merriam-Webster dictionary as a term for finding information on the Web, and even my four year old daughter understands that a Web search is the preferred method of finding answers and information. The challenge–for both the search engines and the users doing the search–is to sift through the information overload and find the relevant sites.





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