Facebook introduced the new Timeline layout for individual Facebook profile pages a few months ago, and now it is preparing to transform Facebook Business pages as well. There’s a lot of potential for businesses to take advantage of the new layout to share information and engage customers, but there are a few caveats and pitfalls you should be aware of.

The Timeline layout will happen whether you like it or not. Facebook is set to push the new layout to all Facebook Business pages at the end of March. The result may be sloppy and unprofessional, though, if you don’t invest some time to brand your site.