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Four Reasons Businesses Should Start Using Facebook Video Chat

Facebook held a media event Wednesday morning to unveil ‘something awesome’. That something awesome is that Facebook is adding a group chat feature, and the ability–in partnership with Skype–to conduct video calls from within Facebook.

Awesome is in the eye of the beholder. Personally I would have been much more impressed if the ‘something awesome’ was the rumored Facebook iPad app. Awesome is also relative. These features may be awesome for Facebook users compared with not having them, but compared with rival platforms the Facebook features just play catch up, and don’t even quite get there in some respects.





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