A new feature from Google for Google Voice takes the power of the “Report Spam” button and multiplies it exponentially. Google is applying the collected data from thousands of Google Voice users to automatically identify telemarketers and other unwanted calls and send them directly into the spam folder.

Do you remember the orange juice marketing campaign slogan “It’s not just for breakfast anymore.”? Let’s borrow that and paraphrase: “Spam, it’s not just for email anymore.” People have been plagued with unwanted telemarketing calls since Alexander Graham Bell, but voice over IP (VoIP), and automated dialers with computer voice messages make it that much easier to call anyone and everyone with little or no effort.