Rumors and Apple go together like summer and baseball. They are virtually inseparable. One of the prevailing Apple rumors right now is that the iPhone 5 will launch sometime in September. If that rumor comes true, smartphone rivals better buckle up because it could be a bumpy ride.

A recent survey found that 35 percent of consumers plan to get an iPhone 5 when it becomes available–and that is sight unseen with no official confirmation of its form or features. That is too large a number to be easily dismissed as Apple fanboys just trading their old iPhone for a new one.