RIM has shaken up the executive leadership. At face value, that seems like a step in the right direction, but the initial indication from RIM’s new CEO, Thorsten Heins, is that he plans to double down on the failed strategies that got the company where it is today. It might be time for organizations that rely on RIM to start exploring their options.

RIM has gone from dominant market leader to virtually irrelevant in a matter of a couple of years. From the outside, it doesn’t seem like RIM actually has a strategy. But, whatever strategy it has is clearly not working. Suggesting that the current plan is sound is like taking over the Titanic knowing it’s about to hit an iceberg, and consciously deciding to stay the course and see what happens.