Software-as-a-service vendor Salesforce.com is introducing a number of upcoming new services to enable companies to use social networks to understand their customers, their employees and to improve their businesses. The “Social Enterprise” was a big theme pushed at this week’s Dreamforce 2011 conference in San Francisco. While the company is developing new services to use social networking tools in order for companies to be competitive, a survey of attendees shows that some still have reservations about the practice.
Network Computing